Emerest Privacy Policy
Effective date: December ____, 2025
This Privacy Policy explains how Emerest Home Care of Connecticut LLC, Emerest Health of Pennsylvania, LLC and Bettercare Home Health Services LLC dba Emerest Health of New Jersey and their affiliates under common control (herein after collectively known as “Emerest,” “we,” “us,” or “our”) and its affiliates under common control (“Emerest,” “we,” “us,” or “our”) collect, use, disclose, and safeguard personal information. It also outlines the rights and choices available to individuals (“you” or “your”) whose information we may process when they interact with our branded digital services. These services include the website www.Emerest.com, as well as related websites, applications, and services provided or licensed by Emerest Technology, LLC or its affiliates that reference or link to this Privacy Policy (collectively, the “Services”). By accessing or using the Services in any manner, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and sharing of your information as described herein. If you do not agree with this Privacy Policy, you may not use the Services. If you are using the Services on behalf of another individual or an entity (such as your employer), you represent and warrant that you are authorized to accept this Privacy Policy on their behalf.
While we strive to manage various privacy laws consistently, some terms, obligations, and rights only apply or may be available to those who live in certain jurisdictions. Use of the term “right” in this Privacy Policy (and any supplements) is not intended to and shall not confer any legal rights or remedies on any person or party, and any such rights or remedies shall only exist to extent expressly provided under applicable law.
This Policy also serves as your Notice of Collection under applicable laws, including the California Consumer Privacy Act (CCPA/CPRA), by describing the categories of personal information we collect, the sources from which we obtain it, the purposes for which we use it, and the categories of third parties to whom it may be disclosed, sold, or shared. Where required, we may also provide additional notices at the point of collection that supplement or reference this policy. California residents: Please click here, for supplemental information that may apply to you.
Remember that your use of Emerest’s Services is always subject to our Terms of Use, which incorporates this Privacy Policy. Any terms we use in this Policy without defining them have the definitions given to them in the Terms of Use.
You may print a copy of this Privacy Policy by clicking . If you have a disability, you may access this Privacy Policy in an alternative format by contacting infoct@emerest.com.
Privacy Policy Table of Contents
- What Data We Collect
- Categories of Personal Data We Collect
- Categories of Sources of Personal Data
- Our Commercial or Business Purposes for Collecting Personal Data
- How We Share Your Personal Data
- Tracking Tools and Opt-Out
- Data Security and Retention
- Personal Data of Children
- Other State Law Privacy Rights
- Changes to this Privacy Policy
- Contact Information
What Data We Collect
This Privacy Policy covers how we treat Personal Data that we gather when you access or use our Services. “Personal Data” may include information that identifies or relates to a particular individual or household and also includes information referred to as “personally identifiable information” or “personal information” under applicable data privacy laws, rules or regulations. This Privacy Policy does not cover the practices of companies we don’t own or control or people we don’t manage.
Categories of Personal Data We Collect
This chart details the categories of Personal Data that we may have collected and disclosed the following categories of Personal Data about you for a business purpose to the following categories, as described in the table below:
| Category of Personal Data | Examples of Personal Data We Collect | Categories of Third Parties With Whom We Share this Personal Data For Business Purposes: | Current Use of This Data |
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Personal Identifiers or Contact Data | Name, alias, postal address, email address, account name and number, Social Security number, telephone number driver’s license number, or other similar identifiers |
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Online Identifiers | Unique identifiers such as account name and passwords. Other unique personal and online identifiers |
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Device/IP Data | IP address, Device ID |
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Web Analytics | Browsing or search history, Web page interactions, Referring webpage/source through which you accessed the Services, Non-identifiable request IDs, Statistics associated with the interaction between device or browser and the Services |
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Social Network Data | Email, Phone number, Username, IP address, Device ID |
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Consumer Demographic Data | Gender, Race, Ethnicity, |
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Professional or Employment-Related Data | Job title, Job history |
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Geolocation Data Including, for example through the mobile app | IP address-based location information |
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Health Data | Medical conditions, Weight |
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Internet/electronic activity | IP address, device/browser data, user session activity |
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Inferences Drawn from Other Personal Data Collected | Profiles reflecting user attributes, behavior, preferences or abilities/aptitudes |
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The disclosures provided in the table above are illustrative, not exhaustive, and are intended to reflect the typical scope of our data practices. Additional categories or examples of personal information may be collected or used, depending on how individuals interact with our Services. The table should be read in conjunction with the following important notes and explanatory details:
- Shared* refers to disclosures made solely to provide our services as requested and directed by the user. These include disclosures to service providers or contractors under written agreement, as well as to other third parties to deliver the requested services. These are not considered “sharing” or “selling” under the CCPA/CPRA. The table marks these with an asterisk (*) for clarity; no listed disclosures involve selling or sharing, as defined by CCPA/CPRA.
- Information that has been de-identified or anonymized in accordance with applicable laws is no longer considered Personal Data. We may use, share, license, or otherwise process such de-identified data for any lawful purpose, including but not limited to research, analytics, benchmarking, product development, service improvement, business intelligence, marketing insights, or the creation of aggregated datasets. We take reasonable steps to ensure that de-identified data cannot be re-associated with any individual.
Categories of Sources of Personal Data
We collect Personal Data about you from the following categories of sources:
- You
- When you provide such information directly to us.
- When you create an account or use our interactive tools and Services.
- When you voluntarily provide information in free-form text boxes through the Services or through responses to surveys or questionnaires.
- When you send us an email or otherwise contact us.
- When you use the Services and such information is collected automatically.
- Through Cookies (defined in the “Tracking Tools and Opt-Out” section below).
- If you download our mobile application or use a location-enabled browser, we may receive information about your location and mobile device, as applicable.
- If you download and install certain applications and software we make available, we may receive and collect information transmitted from your computing device for the purpose of providing you the relevant Services, such as information regarding when you are logged on and available to receive updates or alert notices.
- When you provide such information directly to us.
- Third Parties
- Service providers and affiliated entities – We may receive or generate Personal Data in collaboration with service providers (e.g., infrastructure, analytics, communications) or operational affiliates under common control who support delivery of our services.
- Social Networks
- If you provide your social network account credentials to us or otherwise sign in to the Services through a third-party site or service, some content and/or information in those accounts may be transmitted into your account with us.
- Job applications – If you submit a job application through a third-party platform (e.g., Indeed or LinkedIn), we may collect and retain the information you provide for recruiting, business operations, and legal compliance purposes.
Our Commercial or Business Purposes for Collecting Personal Data
- Providing, Customizing and Improving the Services
- Providing you with the products, services or information you request.
- Meeting or fulfilling the reason you provided the information to us.
- Perform operational services (such as hosting, billing, fulfillment, data storage, security, insurance verification, web service analytics) and/or make certain services, features or functionality.
- Providing support and assistance for the Services.
- Improving the Services, including testing, research, internal analytics and product development.
- Personalizing the Services, website content and communications based on your preferences.
- Doing fraud protection, security and debugging.
- Carrying out other business purposes stated when collecting your Personal Data or as otherwise set forth in applicable data privacy laws, such as the California Privacy Rights Act of 2020 (the “CPRA”).
- Marketing the Services
- Marketing and selling the Services.
- To personalize experiences and market responsibly
- Corresponding with You
- Responding to correspondence that we receive from you, contacting you when necessary or requested, and sending you information about Emerest or the Services.
- Sending emails and other communications according to your preferences or that display content that we think will interest you.
- Meeting Legal Requirements and Enforcing Legal Terms
- Fulfilling our legal obligations under applicable law, regulation, court order or other legal process, such as preventing, detecting and investigating security incidents and potentially illegal or prohibited activities.
- Protecting the rights, property or safety of you, Emerest or another party.
- Enforcing any agreements with you.
- Responding to claims that any posting or other content violates third-party rights.
- Resolving disputes.
- To maintain the security, availability and integrity of our systems
How We Share Your Personal Data
We disclose your Personal Data to the categories of service providers and other parties listed in this section. Depending on state laws that may be applicable to you, some of these disclosures may constitute a “sale” of your Personal Data. For more information, please refer to the state-specific sections below.
- Service Providers. We may share information with contractors, cloud infrastructure providers, analytics platforms, and other service providers who assist us in delivering services, operating our website, or supporting our business operations. These parties are required to handle the information in accordance with applicable law and contractual obligations.
- Providing Access. We may provide access to a website feature, facilitating account-based functionality, or processing a job application.
- Advertising Partners. These parties help us market our services and provide you with other offers that may be of interest to you.
- Analytics Partners. These parties provide analytics on web traffic or usage of the Services.
We take reasonable steps to safeguard Personal Data we collect, including through technical, administrative, and physical controls appropriate to the nature of the data and our operations. Some of our third party service providers also provide services directly to consumers. If you use any consumer-facing applications or services from businesses that collect personal information and also happen to be our service providers, this Privacy Policy will not apply to that information. We encourage you to read the privacy notices of every business to which you provide your personal information.
Third Party Service Providers; Disclosure for a Business Purpose
Our affiliates or third party service providers provide services to us directly or to you on our behalf and that receive your personal information provided by you in request to provide those services. We may share your information with these third parties with your consent or at your request. For example, we run our online platform through a service provider and/or our affiliates that may receive your personal information to help us run our business. When applicable we use a third party payment provider to process your cardholder data or claims data when you utilize the services via application, online or over the phone. We also use an e-mail list to conduct marketing for products and services, which may be shared with third party service providers and/or affiliates that provide us email distribution, digital marketing, and other services. If you’ve signed up for mobile text messaging offers, with your consent, we may send push notifications or alerts to your mobile device. If decide later you no longer wish to receive these offers, simply follow the opt-out instructions included in the mobile message. If you interact with social media widgets, share content using social media share buttons or access features of our online services that contain content or features provided by social media platforms, the relevant social media platforms may collect or have access to personal information. (Please review the privacy policies of the social media platforms you interact with as we are not responsible for their privacy policies.). We also use a third party service provider that use information provided by you to perform website analytics that help make intelligent product recommendations for you while you use our site based on the pages and products you view.
Legal Obligations
We may share any Personal Data that we collect with third parties in conjunction with any of the activities set forth under “Meeting Legal Requirements and Enforcing Legal Terms” in the “Our Commercial or Business Purposes for Collecting Personal Data” section above.
Business Transfers
All of your Personal Data that we collect may be transferred to a third party if we undergo a merger, acquisition, bankruptcy or other transaction in which that third party assumes control of our business (in whole or in part). Should one of these events occur, we will make reasonable efforts to notify you before your information becomes subject to different privacy and security policies and practices.
Data that is Not Personal Data
We may create aggregated, de-identified or anonymized data from the Personal Data we collect, including by removing information that makes the data personally identifiable to a particular user. We may use such aggregated, de-identified or anonymized data and share it with third parties for our lawful business purposes, including to analyze, build and improve the Services and promote our business, provided that we will not share such data in a manner that could identify you.
Emerest is not acting as a Business Associate, Personal Data that you provide to is not PHI or subject to HIPAA. To provide just a few examples, when information provided by you is not subject to HIPAA (i) create an account, (ii) search for healthcare providers, (iii) complete general request forms (“General Request Forms”); (iv) post reviews; or (v) provide device/IP Information or web analytics information by browsing our websites.
Tracking Tools and Opt-Out
We and certain third-party partners use cookies, pixel tags, and similar tracking technologies to collect information about how visitors interact with our website. These technologies help us improve site functionality, analyze traffic patterns, understand engagement with content, and support our advertising and marketing efforts.
Cookies are small data files stored on your device that can retain information such as a user identifier, session state, or preferences. While cookies cannot access files or data stored on your hard drive or interact with cookies set by other websites, they may be used to associate browser or device activity over time. Pixel tags (sometimes called web beacons) are small pieces of code that can track certain actions on web pages or emails, such as whether a user viewed or clicked specific content.
Some parts of our website use first-party cookies to help us assess how useful our content is, how visitors navigate through our site, and how we can improve the user experience. In addition, we may allow third-party advertising networks, analytics services, or marketing partners to place cookies or similar tracking technologies on your device when you visit our website. These third parties may use information about your visits to our site and other websites to deliver personalized ads or measure the effectiveness of their campaigns. While we do not receive access to the information contained in these third-party cookies, we may use the services of these partners to advertise our own services based on aggregated or inferred user behavior. We may also supplement the information we collect from you with information received from third parties, including third parties that have placed their own cookies on your device(s).
You may be able to manage or restrict the use of cookies and similar technologies through your browser settings, which could allow you to block cookies entirely, be notified when cookies are set, or delete existing cookies. Please note that disabling cookies may impact the functionality of certain features or pages. To learn more about interest-based advertising or to opt out of third-party tracking by participating advertising networks, you may visit: DAA (Digital Advertising Alliance) or NAI (Network Advertising Initiative).
By continuing to use our Services, you consent to the use of cookies and tracking technologies as described above. We do not guarantee that browser-level controls or third-party opt-out tools will block all tracking activity, and we disclaim responsibility for the functionality or effectiveness of those tools.
Some web browsers and extensions offer a “Do Not Track” (DNT) setting or Global Privacy Control (GPC) signal intended to indicate a user’s preference not to be tracked across websites. At this time, there is no universally accepted standard for interpreting DNT or GPC signals, and our website does not currently respond to them.
To reduce or block tracking technologies, you may use private browsing modes (such as “Incognito” or “Private” windows), adjust your browser settings, or use third-party tools to manage cookies and trackers. However, your browser provider or third-party services may still collect information independently, and we do not control.
Data Security and Retention
Protecting your information is a priority for us. We use technology to protect the security of information you transmit to us through a web browser. For example, the Services use industry standard Secure Sockets Layer (SSL) technology to allow for the encryption of personal data. However, because of the inherent nature of the Internet, we cannot guarantee that data you exchange with us will always remain completely secure. Third parties and bad actors may intercept or access transmissions or private communications unlawfully. While we strive to protect your personal information, neither Emerest nor any of our service providers can ensure or warrant the security of any information you transmit to us over the internet. Any such transmission is done at your own risk. We cannot and do not guarantee the complete security of any data you share with us, and except as expressly required by law, we are not responsible for the theft, destruction, loss or inadvertent disclosure of your information or content.
For certain features or sections of our website, you may be required to register an account and select a password. Your Emerest account will be accessible to anyone who has your login credentials. You are solely responsible for maintaining the confidentiality and security of your username and password, and for any activity conducted under your account. Emerest is not responsible for unauthorized access resulting from your failure to safeguard your credentials. We encourage you to take precautions to protect your personal information while online, including regularly updating your passwords, using complex combinations of letters and numbers, and ensuring your browser and operating system are up to date.
We retain Personal Data about you for as long as you have an open account with us or as otherwise necessary to provide you with our Services. In some cases we retain Personal Data for longer, if doing so is necessary to comply with our legal obligations, resolve disputes or collect fees owed, or is otherwise permitted or required by applicable law, rule or regulation. We may further retain information in an anonymous or aggregated form where that information would not identify you personally.
Personal Data of Children
As noted in the Terms of Use, we do not knowingly collect or solicit Personal Data about children under 13 years of age; if you are a child under the age of 13, please do not attempt to register for or otherwise use the Services or send us any Personal Data. If we learn we have collected Personal Data from a child under 13 years of age, we will delete that information as quickly as possible. If you believe that a child under 13 years of age may have provided Personal Data to us, please contact us at infoct@emerest.com.
State Law Privacy Rights
California Privacy Disclosures and Rights Granted to California Residents
This section applies only to individuals who are residents of California.
If you are a resident of California, you have the following rights concerning your personal information over the past 12 months, including the following:
- Right to be informed about the (1) the categories of personal information we have collected; (2) the categories of sources from which it was collected; (3) the purposes for collecting, selling, or sharing the information; (4) the categories of third parties to whom personal information was disclosed; and (5) in certain cases, the specific pieces of personal information we have collected about you.
- Right to request deletion of your data.
- Right to correct inaccurate personal information
- Right to know to whom we’ve sold or disclosed your data.
- Right to opt out of the sale of your data.
- Right against discrimination if you do not provide us your data, unless the goods and services we provide you are related to the value of the data you provide us.
Exercising Your Rights. As a California resident, you may exercise your privacy rights, request access to or correction of the personal information we have collected about you, or contact us for more information about our privacy practices using any of the following methods:
- Call us toll-free at 800-966-4885 during regular east coast business hours.
- Email us at support@emerest.com with your request with the words “California Privacy Rights” in the subject line.
- Send us postal mail to: 6619 13th Avenue, Brooklyn, NY 11219
Verification Process. You may submit your California rights requests using any of the methods listed above. For certain requests, California law requires us to verify the identity and authority of the individual making the request to protect your privacy and personal information. Depending on the nature and sensitivity of the request, we may ask you to provide two or more pieces of information that match data already in our records before we can process the request.
Authorized Agent. If you wish to submit a California rights request through an authorized agent, you may do so by designating the agent in writing and contacting us through any of the methods listed above. To help us verify and process the request, please provide the following information:
- Your full name and date of birth
- Your current address and telephone number
- The name of the authorized agent
- Whether the requested information should be delivered to you or to the agent, along with appropriate delivery instructions
- The specific types of requests you are authorizing the agent to make (e.g., Request to Know, Request to Delete, or Request to Opt-Out of Sale or Sharing)
- Your signature and the date of authorization
If any required information is missing or cannot be verified, we may request additional documentation before processing the request. We may also ask for further verification depending on the nature or sensitivity of the request, in accordance with applicable law.
No Sale of Minor Information. Emerest does not have actual knowledge of any sale of the personal information of consumers under 16 years of age.
Third Party Marketing. Under California law, users of Emerest who are residents of California may request certain information about our disclosure of personal information during the prior calendar year to third parties for their direct marketing purposes. During the last 12 months, we may have used the personal information we collect for the following business or commercial purposes:
- Performing services, including maintaining or servicing accounts, providing user service, processing or fulfilling requests and transactions, verifying user information, processing payments, providing financing services, providing analytics services, providing storage or providing similar services
- Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance
- Short-term, transient use, including, but not limited to, non-personalized advertising shown as part of your current interaction with us
- Helping to ensure security and integrity to the extent the use of your personal information is reasonably necessary and proportionate for these purposes
- Debugging to identify and repair errors that impair existing intended functionality
- Undertaking internal research for technological development and demonstration
- Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us.
Additional State Resident Rights
We include this section for residents of other US states with privacy laws that may impact them. These privacy laws include the Virginia Consumer Data Privacy Act (“VCDPA”), the Connecticut Data Privacy Act (“CTDPA”), the Utah Consumer Privacy Act (“UCPA”), the Colorado Privacy Act (“CPA”), and the Nevada Privacy Law (“NPL”). This section is intended to comply with these laws by supplementing the information provided elsewhere in the Privacy Policy.
Collection of personal information. Emerest may collect the Personal Data described in Section above titled: Categories of Personal Data We Collect and as categorized in the table within such Section. Please note that some of this Personal Data will be considered sensitive under your state’s legal definition which can vary across different states. The Personal Data we may collect depending on how you use our Services includes mental or physical health information, racial or ethnic origin, and information about sexual orientation or gender identity.
Use of Personal Data. Emerest may collect, use, or disclose personal information about US state residents for purposes listed in Section above titled: Our Commercial or Business Purposes of our Privacy Policy. We use sensitive personal information for the same purposes except for personalizing ads.
Disclosure of personal information. We may disclose your personal information to the categories of service providers and third parties identified in Section above titled: How We Share Your Personal Data of this Privacy Policy, and in ways that are described in that section.
Your privacy rights. We generally provide the privacy rights described in this Privacy Policy to you regardless of your location. Your state may afford you additional privacy rights as noted below. To exercise your right, see the contact information below or follow the instructions below for specific state rights. We will respond to your verifiable request within the time limit afforded under applicable law. Exceptions may still apply.
- Residents of Colorado, Connecticut, Virginia, and Utah have the right to opt out of targeted advertising and sales.
- For users in Colorado, Connecticut and Virginia, you may opt out of profiling in furtherance of decisions that produce legal or similarly significant effects. While you may still make this request, Emerest does not currently use profiling in this manner.
- Nevada provides its residents a limited right to opt out of the sale of personal information. Please know that we do not trigger this requirement because we do not sell your personal information for payment.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time at our sole discretion or as required by law. We encourage you to review this page periodically to stay informed about our data practices. If we make material changes to how we collect, use, or share your personal information, we may also notify you through additional means, such as email or a notice on the website. Please note that if you’ve opted not to receive legal notice emails from us (or you haven’t provided us with your email address), those legal notices will still govern your use of the Services, and you are still responsible for reading and understanding them. If you use the Services after any changes to the Privacy Policy have been posted, that means you agree to all of the changes. Use of information we collect is subject to the Privacy Policy in effect at the time such information is collected.
Accessing our web site from outside the U.S.
If you are visiting www.Emerest.com from a location outside the United States, you will be connected through and to servers located within the United States. We currently accept online requests only from users in the United States. By providing your information to us, you agree that all personal information will be used in accordance with this privacy policy and pursuant to U.S. law.
Contact Information:
If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your Personal Data or your choices and rights regarding such collection and use, please do not hesitate to contact us at:
- 718-534-7519
- www.emerest.com
- support@emerest.com
- 6619 13th Avenue, Brooklyn, NY 11219